"Framing provides a means of 'constructing a world' [...]", (Bruner 2000 [1990]: 56)

"Framing provides a means of 'constructing a world', of characterizing its flow, of segmenting events within that world, and so on. If we were not able to do such framing, we would be lost in a murk of chaotic experience and probably would not have survived as a species in any case",

From Acts of Meaning by Jerome Bruner, (Bruner 2000 [1990]: 56)